Love Your Lungs

This Anti-Smoking Campaign was created and executed throughout the entirety of Fall 2009 under John Noneman's direction. The concept (anti-smoking) was chosen by me, and then a symbol and logotype were created. Out of this development, campaign posters and conference mailings were designed. This project focused on simplicity of design while creating a captivating image for the general public. Handling type accurately and professionally was also a main design concern. Shown here are interior shots of the book featuring the logo development, poster application, and a benefit dinner program. Also shown are two campaign posters and their applications as a lampost advertisement and a poster advertisement in a bus stop . Dimensions of the book: 7.5" x 10".

Illustrator, InDesign, Photoshop