URT (Urban Research Tool)

An in-progress project being developed by Jess Irish, Jane Pirone, and a handful of selected MFA and BFA Parsons Design students. I was selected to help brand and create the graphic assets for URT. The main function is to provide users with an application in which they can upload historical information, photographs, audio, video, and comments concerning local environs (like Ebbets Field in New York) and share the information. Working alongside MFA students, I aided in designing the website look and feel as well as designing for the main attraction: an iPhone application.
Illustrator, Photoshop
  • jacqui molendyke

Love Your Lungs

This Anti-Smoking Campaign was created and executed throughout the entirety of Fall 2009 under John Noneman's direction. The concept (anti-smoking) was chosen by me, and then a symbol and logotype were created. Out of this development, campaign posters and conference mailings were designed. This project focused on simplicity of design while creating a captivating image for the general public. Handling type accurately and professionally was also a main design concern. Shown here are interior shots of the book featuring the logo development, poster application, and a benefit dinner program. Also shown are two campaign posters and their applications as a lampost advertisement and a poster advertisement in a bus stop . Dimensions of the book: 7.5" x 10".
Illustrator, InDesign, Photoshop
  • jacqui molendyke
  • jacqui molendyke

70 70's

Packaging and interior design for a fictitious compilation of seventy songs from the 1970s. Hand-sewn booklet; the exterior is made of canvas, with cropped 1970s ties making up the interior. The CD sleeves are constructed of craftpaper cardstock. All patterns and type are hand-made. Created in Advanced Typography.
Illustrator, My Hands, Photoshop
  • jacqui molendyke

Brownie Digital Camera

This is a brand campaign I developed for a fictional product: the Kodak Brownie Digital Camera. Here you see the logo, color palette, and typography for the camera. I then produced a brand booklet containing this information as well as applications of the branding. Book dimensions: 8" x 8".
Illustrator, InDesign, Photoshop
  • jacqui molendyke
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